FUD

The Internet affiliation model has unique characteristics, so I learn, as I am exposed to that for the first time.

Beside some very large affiliates, who run a pretty large scale operation, most of the affiliates are small shops, mostly run by the owner. That's how they make their living and some (or maybe many) are doing very well.

Most of the small, mid size affiliates are online marketing experts and as such they are not dependant on technology but on specific/unique marketing knowledge that brings them traffic and results.

We have introduced a unique affiliation model based on a Multiple CPA (MCPA) model. This model became feasible as we have developed the technology (our desktop client) and it supporting backend. We offer affiliates to promote our client to players and share part of our CPA revenue.

While we see a tremendous interest (we have 300 affiliates who pre-registered and 60 who became official B4Playing ones since we open our system 5 days ago) I see a lot of FUD and especially in some forms. Fear, Uncertainty and Doubt. Well, this is typical when a novel idea is introduced and it is intensify when it effects a one man shop (where you cannot share views and responsibilities with others).

We are here to resolve the number one problem of any affiliate. Through our client they "own" the user for the first time and they travel with him and keep accumulating CPA whenever the user moves from one property to another or adds a new property. We believe that as we make progress the FUD effect will be eliminate.

One of the affiliates (mid size) who signed up 5 days ago brought us so far 22 users. One user opened accounts in 4 different Poker rooms and the other one opened accounts in 3 poker rooms. This specific affiliate has earned 7 CPA fees. This is exactly what the MCPA model is all about. Seems that our unique chart with scheduled poker tournaments is appealing to players.



Itay