Sunday, October 14, 2007

B4Playing is flying

Things are flying along at hyper-speed, with 300 new users joining everyday from different locations worldwide with focus on Europe. The word is spreading very quickly, and we’re happy that so many people are taking advantage of all of the opportunities that B4Playing has to offer – after all, there are lots of them.

We’re already working on our second version development. We’ve received great feedback from the many, many members, and it’s full-steam ahead for the development team to put the things we’ve learned into action.

B4Playing is always growing, and with every day, it’s getting better than ever!

Thursday, October 11, 2007

Rummy Royal

I have a good friend named Shay Shevach, CMO at Rummy Royal (www.rummyroyal.com). He does truly exceptional work there – and I’m saying that because I truly mean it, not just because he’s my friend.

I was checking out the affiliate program he runs there, Rummy Affiliates (www.rummyaffiliates.com) and couldn’t have been more impressed with what I saw. He has created an ingenious program where, in three very simple steps, anybody can begin earning money. Not only that, but US players are accepted here – something rare in the online gambling world.

I’m not talking about just a little bit of money, either. Rummy Affiliates offers a whopping 25%, not just as a starting rate, but forever! Where else can you get revenue shares that high? I’ve personally never seen it. Drop by the site the next time you have the opportunity – you’ll be very glad you did.

Wednesday, October 10, 2007

MSN Messenger Virus

As has happened to us all at one time or another in our lives, I experienced a virus in my computer last week. It worked its way into my computer by way of a file I received as I used the internet phone. Unfortunately, to make matters worse, it weaseled its way into my MSN Messenger program, hopping onboard my instant messages, and taking up residence in the computers of my friends and colleagues, as well.

Fortunately, I had backed up my computer, so in retrospect, the virus actually did me a favor – it forced me to take the time to format my laptop, and set it up on a much cleaner and safer level.

My situation was far from being an exception in today’s online world, so it is important to make sure that you are prepared should a virus or worm strike your own PC. Indeed, there isn’t any way to virus-proof your computer, but it is possible to make it good and virus resistant.

Your first step is to regularly backup your computer. This way, if you do have to format your drive, it will be more of an inconvenience than an actual disaster. Make sure that you have disk-copies of all of your essential programs, and that you have saved all critical files – or anything else you’d like to save for the future – on disk as well. Saving it to your computer won’t cut it – after all, if your computer isn’t functioning or if it needs to be formatted, you won’t be able to do much with something on your Windows desktop.

The next step shouldn’t come as a surprise to you, but if you haven’t done it, you should do it immediately. Install an antivirus software into your computer, and always have it running. There are lots of great antivirus programs available, some at a very low price, and others absolutely free – it all depends on the features you want, and whether your computer is for personal or business use. Same thing goes for a firewall program.

You should also look into your internet browser and email programs. They should have their own security features that you can adjust. Their default settings are typically secure, but if they have been changed for some reason, then you could be open to quite a few problems, and be consistently downloading viruses without knowing it. Make sure that you keep your security levels high on the programs you use to most frequently for connecting to the internet.

Always download and install all of the latest security updates for your Windows or other operating system.

You will also want to download an anti-spyware program. Spyware is rampant among websites these days and no matter what you do, it will make its way into your computer at some time or another. Unfortunately, spyware frequently carries viruses along with it. Check your computer frequently for spyware and get rid of it as soon as it’s found.

These simple, regular steps should help you to keep on top of any potential virus problems. Should one happen to make its way in to your computer, at least you will be prepared.

So I am clean now :) thank god!

Tuesday, October 9, 2007

CAP Euro

I've written this 2 days ago in Barcelona Spain, but fell asleep before posting it…so I am putting it now:

I’m at the CAP EURO 2007 conference right now and things are going tremendously well. The first day’s main event included a late night networking party that gave us all the opportunity to get to know one another and make new contacts.

Day two was the first main conference and expo day. It included the beginning of registration, and lots of different speakers and conference opportunities. Unfortunately, I was so packed, since B4Playing is at the spotlights we had to put our time to meet the people. I must say that the organization is great, and event is a huge success. The afternoon party and networking sessions gave me the opportunity to talk to some of the people I’d already met, and to meet a few more great contacts. I’ll be sure to keep in touch with them! Great opportunities abound!

Monday, October 1, 2007

Affiliates Performance

One of B4Playing's key strategies is its corporation with affiliates. Our Multiple CPA (MCPA) program is, we believe, the most rewarding program in the industry. Affiliates who are mainly active with CPA commission find our program very profitable.

Out of the 100+ affiliates who have already registered and started activity around 20 have started to send traffic and generate users. All together we have recorded 650 users who are affiliates related. This represents 15% of our total users who stand on 4100 on Sep 30th night


Our October goal is set to 2500 affiliate related users. We believe that we can meet this aggressive number.. Achieving this number (out of the total 14500 users forecasted this month) will put the affiliates at 17.5% of total users for the month.

We would like to see the affiliates generating 40% of total users within 9 months. We strongly believe that affiliates related traffic is relatively targeted and of high value compared to plain vanilla media buy.

Some large affiliates, who started to be active, are expecting to generate around 1000 users a month during November December.

We have added additional marketing material and we hope that it will help increasing the conversion rate.

It seems that poker related affiliates are more active at this stage. Our unique features such as our poker tournaments list and alerts, and our poker bonus tool make the B4playing tool a preferred tool for poker users. The fact that the poker affiliates get straight commission and are not waiting for the lengthy rake to happen is a big plus.

Itay

What a month- September media results

In my previous blog posted on September 10th, I have shared my general view about running media campaigns. Well, it was harder than I thought. Media companies became a commodity and their service level as well as their professionalism has gone down. There are too many offline companies who are using their services and have no tracking tools and their level of monitoring and analysis is close to zero. Media companies got spoiled!

It was clear from the very beginning (around Sep 10th) that the level of our involvement has to be very high (few times a day at each media company). We started with 5 media companies. One could not get pixel tracking to work. The other one was way above our target per user. One was very slow to increase traffic. The forth one did not allow us to get access to their server and we had to terminate them. One was slowly and continuously growing and now delivers about 150 users a day.

The last day of September we had almost 300 new users. 248 from media and 51 from our affiliates. All together we have generated 4100 users. This is all great and dandy but Itay has set my target (without the affiliates) to 12000 this month. This is averaging at 400 a day. This could have been easy if he would not set the price per user at that low! I do need to grow from 250 a day to 500 a day before month end.
I am off to switch on more media companies and accelerate campaigns with the existing ones. I enjoy seeing the bandwidth consumption steadily growing, the price per users going down and the number of users growing!
Who said working hard is no fun??

Stephan
Media Manager