Buying Media

Yesterday we have launched our official beta product. Now we officially turn from being a development company to an Internet marketing company. While there are many ways to market over the internet this short blog shares with you our activity as per buying media.

We have searched and interview quite a lot of Internet Media companies and have selected few. A specific budget was allocated to each one and a targeted cost per user (who downloaded the B4Playing client) was set. We are testing various methods:

Textual advertizing
Pay Per Click (keyword search)
Banners campaign

We have selected 2 different countries for each media company and have provided them with translated material.





At our backend we have developed a sophisticated tracking system. Each media company and each campaign is monitored separately and we can analyze and compare the performance of each one of them. Yes, the media companies track the performance themselves (and we even installed some pixel tracking code) but it is always better to own your own tools and do the analysis in-house.

Next week I will write a new blog and share with you some of our statistics.

Stephen
Media Manager