Online advertizing went a long way since the first Citibank banner appeared on the Netscape front page. Direct response ads became very useful with a clear ROI targets. Sophisticated tracking systems, various ad formats, numerous advertizing networks, learning ad servers and more are available now.
The above mentioned sophistication made the selection, and the initial ramp up a lengthy process. It is not developing a banner any more. It is about installing tracking code (what's so called pixel tracking), it is about low scale testing of various banners, landing pages, various sites (and even ad networks).
It is all geared towards maximizing your investment. We set aggressive ROI goals and we keep waiting for the ad system to tune themselves, select the proper publishers, ad format and creative. It is fascinating to see how the cost per user is improving daily.
We are not there yet but we have all the indications that we will hit and exceed our targets. You better hold your eagerness to get users and get the ad systems to be fully tuned.
Stay tuned to some interesting statistics once our media will be fully tuned and operational.
Meanwhile we are very happy with our conversion rate from our client users to real players. It seems that poker players find the poker tournaments and it associated alert system very useful and the conversion rate is really impressive. The online casino bonus tool seems to be effective to.
More to come.
Stephan
Media manager
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