Thursday, November 29, 2007

888 Enhance its cooperation

888.com and B4Playing team up to help players plan their moves. Track our blog and press releases to find out more about it.

Wednesday, November 28, 2007

Mansion Joins B4Playing

Mansion poker has joined the B4Playing tool. Mansion poker is a great addition to our tool as it brings another great poker room for our users. We are currently working to upload the Mansion Casino.

Click here to visit Mansion Poker and Casino click here

Tuesday, November 27, 2007

B4Playing Update

We are almost done with all the information for December, we are now crossing the $100,000 in bonuses and 47,500 poker tournaments. One of the important thing for B4Playing is having the information on the client updated. Some properties are sending the information via XML but unfortunately some still send it via email.

Well, nevertheless we do the work to make sure all players have the information updated. We encourage users who find new bonuses who weren’t update to inform us. It feels great when the community supports the product, sends feedback, information, ideas etc’ – it makes everything worth while doing.


B4Playing will not be in CAC Macau this week. We were actually planning but traveling is taking too much our valuable time. I guess saying that lots of people will agree. As one who is on the road a lot flying almost every week spending time in meetings and conferences (which there are hundreds of them) it is very difficult to also find time to work. So this time I stayed around here (even if it would have been probably a great place to visit).
That is it for a short update.

Tuesday, November 20, 2007

Why affiliates cooperate with us

Affiliates are in for the money. The ones who cooperate with us believe in our MCPA (multiple CPA) model and believe that over the long run they will make more money than sending a player to a property for a one time commission.

During the last 2 months, since we went live we were successful in recruiting over 100 active affiliates. Most of them have already generated revenue with us.
It became apparent that our Affiliation program provides some additional benefits that are very appealing to mid size affiliates:

• B4Playing has super affiliation agreement with most of the leading properties. We deal with the properties, we negotiate the deals, and we collect the money and pay the affiliates a single payment once a month.

• Through our reports, that are accessible to our affiliates, they can learn the level of their traffic. We provide with online statistics as per how many have downloaded our software, how many users were generated and how many depositors. Many affiliates are in the dark as per how much traffic they have generated through their website. The B4Playing reports help them in understanding their business.

• B4Playing is negotiating, on behalf of its affiliates, exclusive bonuses. These bonuses are usually available to the largest affiliates in the market. Cooperating with B4Playing provides our affiliates with an access to these exclusive bonuses.

• Our filterable charts providing the best tool for players to select their poker tournament of choice optimize their online casino bonus and get alerts as per progressive slots.

• Now, with release 1.1 affiliates who would like to get their website logo on B4Playing van do so. This clickable logo ensures that the users will go back once in a while to the affiliate website to search for new information.

• Users prefer to log into affiliates websites as they get exclusive bonuses which are not available if they log directly to the property website. B4Playing aggregate these exclusive bonuses into a single chart.

90% of B4Playing users and players are being generated now by affiliates.

Wednesday, November 7, 2007

B4Playing at Ad-Tech

NYC, either you hate it or you love it, I am from the lovers side. The Ad-Tech in NYC was one of the biggest, if not the biggest conference for online media I ever seen. Great lectures, huge exhibition (450 booths) and around 10,000 visitors. This was one the best places to find technologies, sources, media, advertising opportunities, partners and affiliates. The B4Playing Comparison Shopping tool for the online gambling industry attracted a lot of attention from anyone we talked to. Practically, we are going home with huge amount of valuable contacts. I think one of the biggest proof we had a success is that after a day and half I ran out of business cards and I did bring with me over 400 :)

Below are some pictures from At-Tech conference and NYC (and also my first time in my life trick n treat).


Halloween




A taste of midtown Manhattan




The M&M store


And the convention