Monday, October 1, 2007

Affiliates Performance

One of B4Playing's key strategies is its corporation with affiliates. Our Multiple CPA (MCPA) program is, we believe, the most rewarding program in the industry. Affiliates who are mainly active with CPA commission find our program very profitable.

Out of the 100+ affiliates who have already registered and started activity around 20 have started to send traffic and generate users. All together we have recorded 650 users who are affiliates related. This represents 15% of our total users who stand on 4100 on Sep 30th night


Our October goal is set to 2500 affiliate related users. We believe that we can meet this aggressive number.. Achieving this number (out of the total 14500 users forecasted this month) will put the affiliates at 17.5% of total users for the month.

We would like to see the affiliates generating 40% of total users within 9 months. We strongly believe that affiliates related traffic is relatively targeted and of high value compared to plain vanilla media buy.

Some large affiliates, who started to be active, are expecting to generate around 1000 users a month during November December.

We have added additional marketing material and we hope that it will help increasing the conversion rate.

It seems that poker related affiliates are more active at this stage. Our unique features such as our poker tournaments list and alerts, and our poker bonus tool make the B4playing tool a preferred tool for poker users. The fact that the poker affiliates get straight commission and are not waiting for the lengthy rake to happen is a big plus.

Itay

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