Back in the late 90’s Internet was a clear pure technical play. We, the ones who were there at that time, had to struggle with a lot of new technologies and a setting up a new site ( which expects to get high traffic) had a lot of technical implications.
During the last 2 years, it was clear to me as a large casino affiliate and poker affiliate that the name of the game is marketing. How do I get to more people? SEO, PPC, textual advertizing, content, content, content.
Well, we are about to go live in 9 days and I watch our R&D team. Stress testing (as we would like to be ready for about 500 downloads a day), bandwidth calculations, backup and redundancy systems, security and much more. I see the 15 PCs simulating various working environment, the new client being built every night and more.
Yes, building a website is very simple these days. However, developing an application is still as complicated as it was when I was dealing with it. And I thought that all is simple these days!
I wrote it in one of my previous posts. I deal with 100s of inputs and have to take 10s of decisions. It is time consuming but I didn't have so much fun for long time.
Yes I know it will be harder on August 15th when we lunch our beta program. As long it will be fun I am ready for these sleepless nights.
Itay
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