Wednesday, August 29, 2007

Humor Break

Hi all,

Couldn’t resist bringing you this video from youtube of Miss Teen USA 2007 - South Carolina answering a question…

Hope you had fun!

Itay

Monday, August 27, 2007

Welcome Harvey

I am very pleased to share with you the fact that Harvey Binnes has just joined our team here at B4Playing. We have searched for an experienced Affiliate Manager to run our innovative Multiple CPA (MCPA) Affiliate Program for few months now. Harvey, after taking a serious look at our offering and business outlook, found us as the most promising venture in our space.

We are projecting a stellar growth and we need individuals with vast experience and strategic thinking. Harvey is definitely one of the best! Being one of the first employees at IOG (Now Party) and was in the initial group of CWC, Harvey brings a lot of experience. I have worked with Harvey in the past and found him as a very pleasant partner and a very professional individual.

Welcome Harvey.

Itay

Wednesday, August 22, 2007

Startup Founders Don't Sleep

As I'm writing this, it's 1:34 A.M. on a Tuesday. I'm working right now, and my guess is most people aren't.

It's not that I'm not tired – I am. It's not that I can't sleep – I can. I'm working at 1:34 in the morning because that's what I do. I'm a startup Founder, and I don't sleep.

Startup Founders don't sleep because the work of a startup is never done. Many years from now, when this startup idea turns into a big company with lots of managers and bureaucracy, then I can sleep. As it stands now, there's too much work to do.

My Only Hurdle is Me

Unlike a big company -- where my extra hours really only benefit the company itself, in a startup, these hours benefit me directly. Every extra hour I put in, every extra step that I take, converts my vision into a reality that much faster. In many ways, the only hurdle to my growth is me.

The extra hours I put in tonight working on our marketing plan means our marketing team will get our next ad campaign launched a week earlier. That means our customers will show up a week sooner. That means we'll get paid faster. That means we'll be able to hire more people and increase our marketing spend more quickly. We'll get bigger, faster.

I could go to sleep now, or I could stay up and accelerate my vision by a week. I think I'll stay up.

My Competition Sleeps

I surely hope my competition likes to sleep. Heck, I hope the Founder I'm competing with is a total narcoleptic.

When he wakes up from a great night's rest and hops in the shower to get ready, I'll already be two hours into my day. By the time he gets around to reviewing his calendar for the day, I'll be half way through my task list and setting my goals for tomorrow.

When he clocks out at 5:30 to go home and have dinner, I'll be ordering lunch and blowing past my task list for the second day a little bit early. And while he's watching late night television and dozing off, I'll be already working on the next plan for tomorrow.

Sleep tight, buddy. You're about to have plenty of time to rest.

I Stay Up for Everyone Else

I know that even the most motivated team members of a startup company have other things to do. While I'm totally infatuated with a vision to build a great company, they are more infatuated with their own lives and goals. Fair enough.
So I need to lose a little sleep for them, too.

I need to stay up later to make sure we're thinking of all the possible opportunities for our sales team. I need to review our balance sheet one more time to see if we can squeeze some additional capital out of our bank. I need to think way ahead of our team to ensure our strategy remains aggressive.

By the time my team wakes up in the morning they'll have some new ideas for this week. But I'll have new ideas for next week, the week after, and the week after that. I stay awake because if I'm not spending more time and energy on our growth, no one else will.

The Market Won't Let Me Sleep

Of course I could nod off for a while. I could decide that it's time to slow down and take a rest. My friends have been saying I'm working too hard, I've got permanent circles under my eyes, and I haven't taken a vacation in far too long.
Yet every time I try to slow down and rest, something keeps waking me back up. It's like an alarm clock attached to my senses. It's called “The Market”, and the damn thing won't let me sleep a wink!

The Market is a constant reminder that every time I want to slow down and relax, there is someone else out there who won't. That alarm clock in my head isn't the ringing of a bell, it's the loss of a big contract to a competitor. It's my EVP that just got hired away to a faster growing company. It's the new competitive product that's sweeter than ours.

The Market will move as quickly as guys like me will push it. Like Gordon Gekko said in Wall Street – “Money never sleeps!” – so neither do I.

I'll Sleep When I’m Dead

This self-instigated sleep deprivation can end right now. I can get off this hamster wheel and leave it all behind me. I can go back to getting nine hours of sleep, relaxing on the weekends, and playing it safe.

But that's not what I'm built to do. I'm a startup Founder, and I don't sleep, I build. If I stop now, there will be someone else to replace me – maybe you. So I'll be staying up now and sleeping when I'm dead.

As for you? Sleep tight.

Discuss this article with Wil in the Go BIG Forums.

Wil Schroter is the Founder and CEO of the Go BIG Network, the largest network of startup companies and entrepreneurs at www.goBIGnetwork.com. He is also the author of the new book “Go BIG or Go HOME”

Tuesday, August 21, 2007

5 days after beta launch

We have launched our beta product on Aug 15th as planned. Have recruited 371 users in the first 5 days and it fits our targets. The feedback is very positive. We get bug reports, suggestion for minor changes and additional feature requests. This is exactly what we have looked for during the beta testing and prior to our official release on September 3rd. We are looking into having up to 1000 users prior to going live with the released product just to make sure that the system is reliable enough to handle large traffic.

While we are recruiting affiliates (we have 245 registered by now) we are finalizing the affiliation system so that we will be able to provide with the support expected from us.

On a different front we develop relationship and resolve technical issues with additional properties and we will get them up as we progress.

Looking forward to serving the players', the affiliates' and the properties' communities.

Itay

Thursday, August 16, 2007

Setting goals and achieving them

Analyzing the reasons why a company is successful leads, most of the time, to some basic reasons. One of the reasons is the ability to set goals and meet them.

B4Playing goals were set by its management with a clear, strong belief that they are set to be met. One of the major goals was to launch the product on September first (Monday the 3rd for marketing reasons). In addition it was clear that a tested beta should be ready 2 weeks prior to the official launch so that a limited, controlled group will test the product and send feedback about major ( and tiny) issues prior to its wide spread distribution.

I am very pleased with the fact that the date of August 15th as the beta date was met. Yesterday at about 2100 GMT, the company has released the beta product and date was met!

B4Playing has very clear revenue, number of users and expense goals. I am very confident that all will be met based on recent experience.

The next date set is September 3rd to go live with the released version. Watch B4Playing and see if this goal is met.

Udi Netzer

Tuesday, August 14, 2007

Tomorrow

All is frozen. Code was frozen last night and being finally tested the entire day. We do not take additional properties and the ones who did have not complied with our technical and administrative needs will have to wait for the next wave just before we go live with the final version on September 3rd. Now, with more than 50 leading properties we believe that we are having enough value to start with.

With 30000 individuals who have pre- registered we believe that we will have quite a large community participating in our beta group. We have limited it to 1000 users and may consider broadening it based on feedback we will get from the market.

So far we have defined schedule. No more! Now, our users will be the king! They will define if we are giving the expected support and service and they will define the additional features they would like to see from us.

We are ready for the challenge.

Itay

Thursday, August 9, 2007

A word about competition

What will happen if somebody will come up with a competing product?

What is your window of opportunity?

Who are your potential competitors?

Well, my view is very simple: if you do not have competition it is probably a sign that your market is either too small or its revenue potential is too low.

We have heard again and again "how come nobody didn't think about it before?".
My view is that great ideas are very simple.

We are acting in an unlimited market. 20M+ players are active and this number is growing. There is a room for some players. My only focus is to bring the best value to our users. The rest will follow.

Our market has a long food chain. I am not sure competition is the most accurate word for this market. How about coopetition? (hmmm, new word cooperation with competition). We cooperate with the properties, we are recruiting poker affiliates and casino affiliates and we service our users.

Somebody is volunteering to compete?
Itay